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Business, Leaders, STEM

Leaders: Repeat Your Winners

Olgilvy_TakingRisk_Poster“Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good advertisements have been discarded before they lost their potency. You aren’t advertising to a standing army; you are advertising to a moving parade.” – David Ogilvy (1911 – 1999)

The above quote by David Ogilvy, hailed as the Father of Advertising and an early titan in the advertising industry, is one that I discovered in a technical writing class sponsored by my employer at the time, Proctor & Gamble.

Ogilvy’s remarks were directed to the employees of Ogilvy and Mather, however, I have applied it a few times in my career, and am choosing to do so once again. I am in need of restructuring my professional life and this chess board that I call work. While I am doing that, the plan is to continue creating new content for A Bridge for Business & STEM. However, I plan to periodically re-issue some of my more popular posts.

Why? Over the past three years my base of readers has diversified and is not a standing army, but a moving parade. A Bridge for Business & STEM also has some good content that is worth re-sharing.

In business and STEM, when you find a system that works, you may tweak it but you don’t toss it unless there is a very good reason to. For that reason repeat your winners should also resonate with you.

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About Vi Brown

Vi is principal and CEO of Prophecy Consulting Group, LLC, an Arizona firm that provides business and engineering services to private and public clients. Prior to establishing her consulting practice in 2001, Vi worked with Motorola, Maricopa County Government, Pacific Gas & Electric, CH2M Hill, and Procter & Gamble. As an adjunct faculty member, Vi teaches undergraduate calculus classes and graduate level environmental courses. She is also a professional speaker.

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