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Business, STEM, Uncategorized

A New Year, A New Smart Bra

Wearable tech has climbed another rung on the tech ladder.  Tomorrow, Wednesday, January 6, 2016, OMsignal will introduce their smart bra at the Las Vegas Consumer Electronics Show (CES). The Canadian based firm with offices in San Francisco is touting their product as the world’s first smart bra.

OMG-Smart-Bra-2

OMsignal smart bra

What does the smart bra offer? And why would someone want to buy one? Good questions. OMsignal says their product measures biometrics through a piece of clothing that most women wear every day.  That’s a positive, however, are these the most important features that the average woman looks for in a bra?

The company is hoping that the smart bra will remove one item of clutter from a woman’s life while providing more useful data on her physical habits and health. It eliminates the need for a Fitbit or Apple Watch or even your smart phone, and you won’t need an additional accessory to measure heart rate and steps. This also assumes that you are one who is using at least one trackable device for your workouts. For sure, tech has come to fitness with the expectation of more future products for a growing customer base.

For me, the most important feature in purchasing a sports bar is that the bra needs to be a bra – and perform the function of a bra, i.e. is comfortable and holds everything in place. If the company can get that part right, then I will view the following features as added bonuses:

  • A wireless device that records real-time biometrics that can be delivered to your smart phone.
  • High performance, stretchable fabric that absorbs pressure and reduces stress on the back.
  • Thin flexible sensors are contained within the bra for a “barely there feel”.
  • Adopts to your body from one day to the next.
  • Padded removable cups and adjustable bands with wide straps.
  • A waterproof shell.
  • Fabric in a variety of colors and prints.

The sensors within the bra will need to be recharged, however, the frequency is dependent upon the length of time and frequency that one wears this clothing item.

According to OMSignal, this product is expected to cost around $150 and will be available for purchase by spring time. Product shipments later this spring will give an indication of how affordable this price tag is for consumers.

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About Vi Brown

Vi is principal and CEO of Prophecy Consulting Group, LLC, an Arizona firm that provides business and engineering services to private and public clients. Prior to establishing her consulting practice in 2001, Vi worked with Motorola, Maricopa County Government, Pacific Gas & Electric, CH2M Hill, and Procter & Gamble. As an adjunct faculty member, Vi teaches undergraduate calculus classes and graduate level environmental courses. She is also a professional speaker.

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  1. Pingback: Quick Survey: Would You Buy The Samsung Family Hub Refrigerator? | BridgeBizSTEM - January 11, 2016

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