//
you're reading...
Business, Diversity & Inclusion, Entrepreneurs

Small Business Saturday 2016: Shop Small In A Big Way on Saturday, November 25, 2016

small-business-saturday-2016Small Business Saturday is just two days away! Holiday shoppers are encouraged to patronize local small brick and mortar on Saturday, November 25, 2016. It is a counterpart to Black Friday and Cyber Monday, which feature big box retail and e-commerce stores, respectively.

Small Business Saturday was first observed in Roslindale Village, Massachusetts on November 27, 2010. The event was launched by American Express as both a promotion and a way to help local businesses rebound from the Great Recession. It has grown each year since then. In 2011, the United States Congress designated a National Small Business Saturday.

According to the Business Journal, “In 2012, consumers spent an estimated $5.5 billion at small retailers on Small Business Saturday, according to Fortune. In 2015, that number nearly tripled to $16.2 billion. Last year, approximately 1.3 million small businesses participated in Small Business Saturday, along with 95 million consumers. That marked an 8 percent increase in participation from in 2014, according to Forbes.”

Since its humble launch in 2010, Small Business Saturday has grown into a movement. Small Business Saturday shoppers may not know it, but the event started as a campaign for American Express. Now, the company says it is “immensely proud” that Small Business Saturday has grown into a movement.

Many small businesses are now organizing their events and promotions completely separate from any American Express involvement. No one, including American Express, is complaining!

In closing, I encourage you to spend some of your dollars with small businesses on this coming Saturday.  However, one should also consider patronizing local small businesses throughout the year.

Remember, shop small and spend big!

 

 

 

Advertisements

About Vi Brown

Vi is principal and CEO of Prophecy Consulting Group, LLC, an Arizona firm that provides business and engineering services to private and public clients. Prior to establishing her consulting practice in 2001, Vi worked with Motorola, Maricopa County Government, Pacific Gas & Electric, CH2M Hill, and Procter & Gamble. As an adjunct faculty member, Vi teaches undergraduate calculus classes and graduate level environmental courses. She is also a professional speaker.

Discussion

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: