Small Business Saturday is just two days away! Holiday shoppers are encouraged to patronize local small brick and mortar on Saturday, November 25, 2016. It is a counterpart to Black Friday and Cyber Monday, which feature big box retail and e-commerce stores, respectively.
Small Business Saturday was first observed in Roslindale Village, Massachusetts on November 27, 2010. The event was launched by American Express as both a promotion and a way to help local businesses rebound from the Great Recession. It has grown each year since then. In 2011, the United States Congress designated a National Small Business Saturday.
According to the Business Journal, “In 2012, consumers spent an estimated $5.5 billion at small retailers on Small Business Saturday, according to Fortune. In 2015, that number nearly tripled to $16.2 billion. Last year, approximately 1.3 million small businesses participated in Small Business Saturday, along with 95 million consumers. That marked an 8 percent increase in participation from in 2014, according to Forbes.”
Since its humble launch in 2010, Small Business Saturday has grown into a movement. Small Business Saturday shoppers may not know it, but the event started as a campaign for American Express. Now, the company says it is “immensely proud” that Small Business Saturday has grown into a movement.
Many small businesses are now organizing their events and promotions completely separate from any American Express involvement. No one, including American Express, is complaining!
In closing, I encourage you to spend some of your dollars with small businesses on this coming Saturday. However, one should also consider patronizing local small businesses throughout the year.
Remember, shop small and spend big!